Intelligent ABM

Open the app, connect your CRM and ad platforms, and build a ranked list of companies to focus on within minutes. Import your ideal customer profile, then let the system enrich missing firmographic and contact fields. Use filters for industry, revenue, tech stack, intent level, and territory to shape precise audiences. The software surfaces buying cues and orders accounts by heat so your team spends time where momentum already exists. Save the top tiers as focus lists by segment and owner, sync them to your CRM for instant visibility, and assign playbooks. Lean teams can start with templates for common segments and adjust as data flows in.

Next, design plays that match how your buyers move. Pick a segment, set a goal (new business, expansion, or event follow-up), and assemble assets: ads, emails, direct mail, and page personalization. The builder suggests messages by stage and persona and can draft subject lines or ad variations from your prompts. Map contacts to roles, add landing page tweaks, set triggers (e.g., three pricing-page views in seven days), and push audiences to LinkedIn, display, email, or your website with one launch. As interest rises or cools, people enter or exit the audience automatically, keeping spend focused without manual list cleanup.

Give sellers a single place to act. Each account view shows who’s engaging, what content they consumed, recent site visits, and recommended next steps. Create tasks, enroll contacts in outreach sequences, and attach talk tracks tailored to persona and stage. Ownership rules, SLAs, and alerts keep handoffs tight—marketing warms the account, the SDR books the meeting, and the AE advances the deal without losing context. When a surge in activity hits, the right rep is notified in Slack or email with everything needed to follow up within minutes.

Measure outcomes without spreadsheets. A live dashboard tracks account reach, ad and email engagement, page interactions, meetings created, and revenue influence. Company-level web identification shows which organizations are browsing key pages; set spike alerts and route them to owners automatically. Compare cohorts, A/B test creatives, and shift budget to segments that progress. End each week by reviewing intent surges, refreshing focus lists, pausing underperformers, and exporting results to your BI tool for revenue reporting. The multi-touch view helps you prove which plays move accounts from unaware to closed won—and where to double down next.